Zack Mozes Biography

Overview

Zack Mozes is an American author and entrepreneur whose work centres on digital marketing, search engine optimisation and online business. He founded Newdeez in 2009, a marketing agency that provides search, technical, content and media services to businesses in a range of industries.

His books cover website rankings, building online businesses and entrepreneurship, alongside a memoir and three science fiction novels. His current writing looks at how search, AI-generated answers, publisher credibility and human expertise affect each other.

Early life and education

Zack grew up in California. He spent his early childhood in Santa Monica and moved with his family to Santa Barbara as a teenager, where he graduated from Santa Barbara High School. He became interested in websites and online business before starting his marketing career, and his public writing mentions studies at the University of Arizona.

His family background, including a grandfather who survived a Nazi concentration camp and a father who worked as a Hollywood model, is the subject of his memoir High Times, Hard Lessons.

Building Newdeez

Since founding Newdeez in 2009, Zack has built a practice that combines search optimisation, website development, content, local visibility and brand communications. The agency works with organisations across several sectors, including businesses in regulated markets such as cannabis, where mainstream advertising platforms restrict what can be promoted.

Writing

Zack's non-fiction includes The 10 Most Important Factors for Ranking Your Website (2024), 10 Most Important Factors for Building an Online Business, Hustle Smarter, Not Harder and The Godfather of AI Marketing. His fiction includes Before Earth, After Earth and An Earth of Echoes. The books page lists edition details for each title.

Media coverage and nicknames

Coverage of Zack and Newdeez has appeared in outlets including The Source, The Hype Magazine, International Business Times Singapore, Disrupt Magazine and Entrepreneur UK. Some of these pieces are labelled by the publisher as sponsored, partner or contributor content, and the press archive marks each one accordingly.

Press coverage has called him the “Godfather of AI Marketing” and the “King of Cannabis Marketing.” These are media and branding nicknames, not independent rankings. The pages on AI marketing and cannabis marketing explain the work behind them.

Current focus

Zack's recent work examines how businesses stay visible as search moves toward AI summaries. He argues for treating AI as an assistant that speeds up research and drafting, while people stay accountable for facts, editorial choices and client outcomes. His guides on AI marketing, AI SEO and SEO set out that approach.

Frequently asked questions