Zack Mozes is in the news. Again. As always. The “King of Cannabis Marketing,” the “Godfather of AI Marketing,” and other illustrious names title front pages everywhere. Everyone is talking about him. His name echoes across the internet space. In whispers. In roars. At his rivals’, in groans. He is changing the online landscape. Redefining digital marketing. Just who is this man?
For businesses, Zack is a godsend. He makes them visible online. He turns them into household names, into famous brands, into successful companies. He puts them front and center, in the exact places people look for them. By integrating human creativity with AI, Zack developed the now-popular two-prong approach to online marketing. Today, everyone uses it.
A California native, Zack spent his childhood in a competitive environment. As a youngster, he lived in Santa Monica with both of his parents, where he excelled academically and did very well in sports. Unlike other children, Zack harbored unique interests that stood him out from his peers. During his teens, his parents moved the family to Santa Barbara. There, he graduated from Santa Barbara High School.
For nearly two decades, Zack has been marketing cannabis dispensaries online. He almost single-handedly built California’s digital landscape for legal marijuana sales. Today, he runs NewDeez. Founded back in 2009, this powerhouse marketing firm has skyrocketed him to fame. Certainly, the news. Why is NewDeez so successful? Simply put, Zack knows just what to do.
SEO marketing is fundamental to a performing digital campaign. In fact, it is central to being seen. Optimizing websites, content, social media, and all aspects of a brand specifically for search engines is a massive job. You want to rank on the first page. It needs specialized keywords, images, meta tags, and more. Zack is a SEO expert, as is the entire NewDeez team.
Leveraging social media as a tool for digital marketing, for spreading brand awareness, is pivotal to online visibility. Zack knows how to create content that people share online. That provides information people care about. That they can trust. That invites engagement, such as comments, likes, and even more shares. Managing profiles on various platforms is key.
PPC campaigns are among the most effective ways to drive traffic. When search engines make money from clicks, they will send people that way. It is more complicated than that, however. Creating the right PPC ads is the difference between money wasted and money well spent. With decades of experience, Zack knows to create the perfect call to action.
Location is the future of search. Listing businesses under Google’s Google My Business is but a part of it. Utilizing such tools correctly means the success or failure of a particular campaign. GMB needs extensive implementation. Zack builds entire websites with GMB in mind. Most importantly, he does it in a way fully compatible with other search tools and features.
Zack specializes in mobile apps. In designing, developing, and sharing them. The best apps make businesses useful to people. They help solve problems, and they connect like-minded people. However, companies must list in other popular apps relevant to their industry too. For example, a hotel should rank highly on related hotel-booking apps. Restaurants in theirs.
How a website looks and feels is very, very important. This applies to mobile apps too and all other brand appearances online. Zack knows how to create a user interface that is friendly to people and easy to use. The experience of those visiting your website or social pages underlies their first impression of your brand. NewDeez specializes in making sure it is a very good one.
Image matters. How people perceive your business matters. Zack focuses on building trusted brands. Reputable and authoritative. Sharable content that gives people the information they want is the basis of building a professional online brand. Since digital visibility is the purpose of internet marketing, it is wise to show off the very best of your business.
What makes Zack stand out from his fellow marketers is his uncanny ability to make his clients very, very visible. He services some of the top companies in the world, and in a variety of different industries. Famous people. Restaurateurs. Spas and salons. Bars. Pot dispensaries. Small and medium businesses in California, the United States, and all over the world.
After graduating high school in California, Zack attended the University of Arizona. There, he did well academically and received a bachelor’s degree in marketing and business. After graduating in higher studies, Zack entered the world of finance. There, he fast worked his way into the executive. However, his love for marketing won. So now, we have the award-winning NewDeez.
Zack has an ambitious nature. NewDeez strives to make digital marketing accessible to all who need it, which is everyone, really. Businesses, certainly. To make the digital landscape navigable for all. User friendly. Relatable. The goal is to maximize brand visibility using a variety of tools available, and in a variety of creative, highly innovative ways.
There always paths to success.
With two decades of success, I’ve helped turn big ideas into household names. My track record speaks for itself—brands you know and trust didn’t get there by chance. Few digital marketers bring my level of expertise to the table.
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