About the book
This is Zack's longest marketing book and the one most closely tied to his day-to-day SEO work. It is built around ten chapters, one for each factor he sees moving rankings in practice: keyword research, technical SEO, content optimization, backlinks, Core Web Vitals, user experience and the rest of the fundamentals.
The book describes what Zack calls his Two-Prong Ranking Approach. AI tools do the heavy analysis, and human judgment decides what to publish, fix and prioritise. The publisher description sums up the aim as a roadmap for people who want to stop guessing about search.
Who it is for
Business owners, in-house marketers and new SEO practitioners who want one structured overview of what affects organic visibility, written from an agency point of view.
What's inside
- How keyword research connects to search intent
- Technical health: crawling, indexing and site speed
- Content that answers real questions
- Earning links rather than buying them
- Using AI for analysis while keeping human review
Edition details
| Detail | Value |
|---|---|
| Title | The 10 Most Important Factors for Ranking Your Website |
| Author and publisher | Zack Mozes |
| Released | December 26, 2024 |
| Length | 274 pages |
| Format | Ebook |
| ISBN | 9798995185307 |
| Retailers | Apple Books, Barnes & Noble, Google Play Books |
Details come from the Apple Books and Barnes & Noble listings as of October 2026 and will be updated if new editions appear. Review scores and bestseller claims are left out because they cannot be verified here.








