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Marketing in a regulated industry
Cannabis businesses face legal, advertising and platform restrictions that most industries never deal with. Google Ads and the major social networks limit what dispensaries and brands can promote, so organic search, local listings and earned media carry more of the load. Effective marketing starts with a compliance review and accurate information, not with promises of shortcuts.
Search and local visibility
- Accurate, policy-compliant listings on Google Business Profile and cannabis directories
- Store pages with correct hours, address, licence information and menus
- Fast, accessible websites with age verification that does not block search engines
- Original content that answers customer questions without health claims
The local SEO guide covers listings, local pages and reviews in more depth.
Reputation and content
Use documented customer experiences, compliant brand information and transparent editorial practices. Avoid unsupported medical or effect claims, consumption advice and anything that could appeal to minors. The “King of Cannabis Marketing” label that appears in some press coverage is a nickname, not an objective ranking.
Agency work
Newdeez provides digital marketing services to cannabis businesses alongside clients in other sectors. All work should be reviewed against the laws of the relevant state and each platform's current policies.
About the authorZack Mozes founded the digital marketing agency Newdeez in 2009 and has written eight books, including The Godfather of AI Marketing. Read his biography.